MSS’ Influencer studies analyze the leverageable point of purchase influence of the Influencer at the brand and category levels to assist marketers to optimize direct to influencer marketing. This allows marketers to allocate resources efficiently among different direct strategies and tactics in order to maximize share and sales through the influencer channel. In most categories, MSS holds up to five years of trend data on all brands in the category. Depending on the study, MSS has been offering its studies in up to 30 countries. Click HERE to view MSS global capabilities.